Thursday, January 12, 2012

CINTARIA YEE SANG IS BACK

Firstly, Happy Chinese New Year from all of us at Cintaria. And what a start of the year for us from XMas to 2012...and now CNY. As usual, our 'sell-out' Yee Sang is back. Just a brief history of how Yee Sang started...
Yusheng, yee sang or yuu sahng (Chinese: 鱼生; pinyin: yúshēng; Pe̍h-ōe-jī: hî-seⁿ or hû-siⁿ), or Prosperity Toss, also known as lo hei (Cantonese for 撈起 or 捞起) is a Teochew-style raw fish salad. It usually consists of strips of raw fish (most commonly salmon), mixed with shredded vegetables and a variety of sauces and condiments, among other ingredients. Yusheng literally means "raw fish" but since "fish (鱼)" is commonly conflated with its homophone "abundance (余)", Yúshēng (鱼生) is interpreted as a homophone for Yúshēng (余升) meaning an increase in abundance. Therefore, yusheng is considered a symbol of abundance, prosperity and vigor. While versions of it is thought to have existed in China, the contemporary version is created and popularised in Singapore[citation needed] in the 1960s amongst the ethnic Chinese community and its consumption has been associated with Chinese New Year festivities in Singapore as well as in neighbouring Malaysia. In Singapore, government, community and business leaders often take the lead in serving the dish as part of official functions during the festive period or in private celebrity dinners. Some have even suggested that it be named a national dish. Our Cintaria Yee Sang comes with Jellyfish for RM43.00 ONLY
Each Yee Sang Package comes with a easy to bring home container and VERY attractive colours too...